After The Great Recession, the practicality of multi-use ensembles and garments that could be worn for work and play were heavily marketed. Women’s leggings made a comeback as the “athleisure” trend took hold. Wearable technology was integrated into accessories, further connecting consumers to the digital world.

Clothing as personal expression and a signal of identity has been a constant theme throughout the decade. Women’s pant-suits came to represent the increasing visibility of women in non-traditional fields. The Hipster look rose in popularity as a referendum on a perceived lack of authenticity in mainstream western culture. Vintage or retro-inspired clothing is popular with men and women alike.